1.29M followers. One sponsor a month.
The largest design meme brand on the internet. Designers don't scroll past @designershumor, they open it on purpose. For 30 days that habit points at one brand: every pinned post, every Story, every bio link.
984K Instagram · 197K Threads · 113K X
Go on, judge the grid.
Meta puts your ad next to something a designer is trying to get through. @designershumor is the thing they opened the app for. Thirteen years of nothing but design humour built that habit, and the yellow tile is where your pinned post sits on top of it for the whole month.
Who follows: designers, developers and creative directors, mostly 25–40, in the US, UK and EU. Reach, Story views and link clicks I'll screen-share on a call before you spend anything.
Most sponsorships split your budget across five creators and hope something lands.
This isn't that. It's the simplest way to advertise to designers on Instagram, Threads and X: for 30 days your brand is the only brand on @designershumor. There are twelve residencies a year and I never run two at once. I only run brands I'd point a designer friend at, which is the reason a sponsored post here is worth anything.
Founding rate: the first three campaigns run at €3,500. Once the first case study publishes, it's €5,000.
- 1 feed post on Instagram
- 3–4 Stories with tracked link stickers
- 1 post each on Threads and X
- Day 7 performance report
A way to test the audience before committing a month. No pin, no bio link, and other brands can run the same week.
Book a Spotlight- Pinned post at the top of the grid, 30 days
- 10–15 Stories, one every 2–3 days
- 4 Threads + 4 X posts, one pinned tweet
- Your link in bio on all three platforms
- Weekly reshares from @delahuntagram
- Day 15 and day 30 analytics reports
The whole month, one brand. Nobody else shares it.
Claim a month- Everything in the Residency, three months running
- Founding rate held after it rises to €5,000
- Creative refreshed each month
- Quarterly report on top of the monthly ones
A quarter of the year where this audience only ever sees you.
Talk about a quarterQuestions sponsors actually ask.
Is 1.29M unique people?
No, and I won't pretend otherwise. It's the combined count across three accounts run by one brand, so plenty of designers follow in more than one place. What the overlap buys you is frequency: the same designer catching your brand on Instagram, then Threads, then X, across thirty days. Repetition is what makes a name stick.
Who writes the copy and makes the creative?
You send a brief, I write the copy in the account's voice, and you approve every word before anything goes live. Bring your own creative assets if you have them. If you'd rather I produce them, that's an add-on.
Do you accept every sponsor?
No. Design and prototyping tools, dev tools designers touch daily, hiring platforms, courses, books and conferences are a good fit. Crypto, gambling, growth schemes aimed at juniors and anything I can't try first are not. If I wouldn't point a designer friend at it, I won't run it.
What if the campaign underperforms?
There's a floor, in writing. We agree an impressions floor before launch based on the previous month's actuals. If the campaign lands under it, I extend a week and add extra placements at no cost.
Why is it €3,500 right now?
Because the first public case study doesn't exist yet. The first three sponsors take a small leap and save €1,500 for it. If that's more than you want to risk on an account you haven't tested, the €900 Spotlight exists for exactly that reason.
Take a month before someone else does.
Tell me what you're building and which month you want. Two lines is plenty.
I reply within 48 hours, usually the same day, and a campaign can be live 24 hours after we agree. Want the analytics first? Say so and I'll screen-share them on a 15-minute call.
You deal with me directly: David Delahunty, designer and the person behind @designershumor since 2013. No agency, no middleman.