your-brand-x-designershumor.fig, 30-day sponsorship
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@designershumor · one sponsor per month · next slot open

1.29M followers. One sponsor@designershumor a month.

The largest design meme brand on the internet, across Instagram, Threads and X. Designers don't scroll past @designershumor, they open it on purpose. For 30 days that habit points at one brand. Every pinned post, every Story, every bio link: yours.

1.29M
combined followers
984K
instagram
197K
threads
113K
x / twitter
€3.5K
founding rate · then €5K

One brand, three platforms, one sponsor a month. No stacking.

audience, who's actually looking
💬 nobody stumbles onto a meme account. they go on purpose.

Reaching a designer is easy.
Being somewhere they chose to be is the hard part.

Meta puts your ad next to something a designer is trying to get through. @designershumor is the thing they opened the app for. Same person, same phone, and a different kind of attention entirely. That gap is the product.

Nothing else competes with you.

No morning routines. No life updates. No other brand's #ad three posts below yours. The account does one thing, which is why a sponsored post reads as a recommendation instead of an interruption. Nearly a decade of nothing but design humour built that habit, and a pinned post sits right on top of it.

One brand a month, and not every brand.

One sponsor runs at a time, and I turn down the ones that don't belong here. That isn't precious, it's the asset. An audience that trusts the feed is the only thing I'm selling, and it stops being worth selling the day I run something they resent.

no lifestyle content. no #ads every other post. just design.
primary audience Designers, developers, creative directors
top geos US, UK, EU
age range 25–40 primarily
combined followers 1.29M across three platforms
platform split Instagram 984K · Threads 197K · X 113K
posting history 3,694 posts, nearly a decade, one subject
availability 1 sponsor per month, no exceptions
platforms, where your brand lives

One brand. Three platforms. Thirty days.

@designershumor runs on Instagram, Threads and X: 1.29M followers combined, same brand, same voice. Plenty of designers follow in more than one place, and that overlap is the point. You're not reaching three audiences once, you're reaching one audience three ways, over and over, for a month. Repetition is what makes a name stick, and a month buys a lot of it.

instagram
984K

The main room. Pinned post at the top of the grid for 30 days. Stories every 2–3 days.

threads
197K

Fastest-growing of the three. 4 posts across the campaign, plus reshares of the Instagram creative.

x / twitter
113K

4 posts + 1 pinned tweet for the full 30 days.

pinned + bio
30d

Top of the Instagram grid. Pinned on X. Your link in bio across all three. Always-on for the full campaign.

stories
10–15

Instagram Stories across the month with link stickers. UTM tracked, so you see exactly what they drove.

reports
2×

Day 15 mid-campaign + Day 30 full analytics. Reach, clicks, CTR, impressions.

the account, live snapshot
📌 the yellow tile? that's yours for 30 days.

Go on, judge the grid.

Pulled straight from Instagram, tap through to see it live. The yellow tile is where your pinned post sits: the first thing a designer sees when they land on the profile, for the entire month.

receipts, numbers, verified

Every number here is one you can check.

The follower counts are on the profiles. Go and look, they're two taps away. The numbers you can't see from outside, reach, story views, link clicks, live in a dashboard I'll screen-share on a call before you spend anything. No cropping, no cherry-picking, no deck.

I'd rather show you the analytics live than paste a screenshot here and ask you to trust it. Screenshots are easy to fake. A shared screen isn't.

ig insights, reachscreen-shared on the call
story views, 7 daysscreen-shared on the call
threads + x, impressionsscreen-shared on the call

ask for the numbers in your first email. i'll bring them.

package, the residency
📌 everything below ships. no "up to". no asterisks.

Most sponsorships split your budget across five creators and hope something lands.

This isn't that. For 30 days your brand is the only brand on @designershumor. Your post pinned to the top of the Instagram grid and pinned on X. Your link in the bio on all three platforms. Every Story, every post, yours. Nobody else shares the month.

I only run brands I'd point a designer friend at. That isn't a disclaimer, it's the reason a sponsored post here is worth anything.

founding rate First three campaigns run at €3,500, locked before the first case study publishes. Then it's €5,000.
30-Day Residency
1 brand · instagram + threads + x · 30 days
€5,000
€3,500
founding rate · first 3 campaigns
instagram Pinned post, top of the grid, 30 days the main event

Your post sits at the top of @designershumor for the entire campaign. Every one of the 984K followers who opens the profile sees your brand first, every single time. Written in the account's voice so it reads like the feed, not like an ad.

instagram stories 10–15 Stories across the month

Posted every 2–3 days with link stickers straight to your site. You supply creative assets or I'll produce them. UTM tracked.

threads 4 posts + creative reshares

197K followers on the fastest-growing of the three platforms. Four posts across the campaign plus reshares of the Instagram creative. UTM tracked.

x / twitter 4 posts + 1 pinned tweet

Sponsored posts to 113K followers. One tweet stays pinned for the full 30 days. UTM tracked.

personal reshares Weekly Story + weekly repost from @delahuntagram bonus reach

Every week of the campaign I personally reshare your post to my own Instagram Story and repost on X. My personal following on top of the brand accounts, at no extra cost.

bio link Your link in bio, all three platforms, 30 days

Instagram, Threads and X. Every profile visit and every Story view drives traffic there for the full campaign.

day 15 report Mid-campaign analytics

Full performance report at the halfway mark, reach, impressions, clicks, Story views, link CTR. See it working while it's still running.

day 30 report Full campaign analytics

Complete breakdown within 14 days of close. Everything you need to report back and measure ROI.

sample, what you're actually buying

Meet Framewrk, a brand that doesn't exist.

So you can see the goods before you spend a cent: one Story frame and one feed post, mocked up for a fictional design tool. Your campaign gets the same treatment, the account's voice, your product, zero cringe.

designershumor · sponsored

the plugin that survives your 47-artboard file. undo-proof. crash-proof. designer-proof.

try it free ↗
link sticker · utm tracked
designershumor
paid partnership with framewrk
📌 pinned
the caption, in the account's voice we've all got that one file. 47 artboards, named "final_v3_ACTUAL", one wrong click from taking the afternoon with it. @framewrk is the first plugin that didn't fight back when I opened it. cleaned the whole thing up without crashing once. if you know, you know. link in bio, free to try.
❤️ 24.1K 💬 612 ↗ 3,408

↳ written in the account's voice, approved by you before it ships. framewrk isn't real, your brand is.

version history, your 30 days

Sustained presence. Not one post and done.

v0.1, week 1
Shipped. You're live. 🚀

Creative goes live. Pinned post at the top of the Instagram grid, pinned tweet on X. Bio link active on all three platforms. First Threads and X posts. 2–3 Stories introducing the product.

v0.2, week 2
Momentum.

2–3 Stories. Threads post. X post. Personal reshare from @delahuntagram. Everything still pinned and visible.

v0.3, week 3
Still everywhere.

2–3 Stories. Threads post. X post. Bio link driving continuous traffic. Mid-campaign report already in your inbox.

v1.0, week 4
Close strong.

2–3 closing Stories. Final Threads and X posts. Campaign report in your inbox within 14 days.

why this works

Design is a small industry. Trust travels fast in it.

one designer tells another. the other one holds the budget 💸

Design tools don't spread through banner ads. They spread because one designer tells another, who tells their team, who tells whoever holds the budget. This audience is that chain, start to finish, from the person who finds a tool to the person who signs the invoice.

Nearly a decade of posting builds something a bought following never gets close to. These designers know what @designershumor posts, why it posts it, and that it turns things down. That's what your money rents. Nobody can manufacture it, including me.

D
David · pinned comment

You can't buy this trust on Meta. You can only borrow it from someone who earned it.

👍 1.29M
D
David Delahunty

Designer, meme dealer, and the person behind @designershumor since 2013. You deal with me directly, no agency, no middleman, no account manager named "the team".

Who this is for

good fit

  • Design & prototyping tools
  • Dev tools designers touch daily
  • Hiring platforms & job boards
  • Courses, books & conferences

not a fit

  • Crypto & gambling
  • Anything I wouldn't DM a friend
  • Products I can't try before promoting
  • "Growth schemes" aimed at juniors
comments, common questions

Questions sponsors actually ask.

S
sponsorWho writes the ad copy?
D
You provide the brief, I write the copy in the account's voice. That's what makes it land with this audience. A good brief is simple: what the product is, why it matters to designers, and where you want to send them. You'll see and approve everything before it goes live.
S
sponsorIs 1.29M unique people?
D
No, and I won't pretend otherwise. It's the combined follower count across three accounts run by one brand, so plenty of designers follow in more than one place. Unique reach is lower. What the overlap buys you is frequency: the same designer catching your brand on Instagram, then Threads, then X, across thirty days. Repetition is what makes a name stick, and it's why this beats a single post on a bigger account.
S
sponsorCan I provide my own creative assets?
D
Yes, and I'd encourage it. You know your brand best. If you'd prefer I produce the Story and post assets, that's available as an add-on, just ask on the call.
S
sponsorWhat's the lead time to go live?
D
24 hours from agreement to first post. Slots fill 4–8 weeks out though, so the sooner you reach out the better.
S
sponsorDo you accept every sponsor?
D
No. Every booking is subject to review. If I wouldn't point a designer friend at it, I won't run it. That standard is the only reason a sponsored post here performs differently to an ad.
S
sponsorWhat if the campaign underperforms?
D
There's a floor, in writing. We agree an impressions floor before launch based on the previous month's actuals. If the campaign lands under it, I extend a week and add extra placements at no cost. Standard media make-good, your downside is capped, mine isn't.
S
sponsorWhy is it €3,500 right now?
D
Because the first public case study doesn't exist yet. The first three sponsors take a small leap and save €1,500 for it. The moment the first campaign report is published on this page, the price is €5,000. That's the whole mechanic, no fake urgency, just sequencing.
one slot per month, not a tactic, a commitment

Take a month before someone else does.

Twelve slots a year. Two of them are open right now, and the first three campaigns run at €3,500 before the rate goes to €5,000. Tell me what you're building and which month you want.

Availability

jul '26 aug '26, open sep '26, open oct '26 nov '26

Two lines is plenty. I reply within 48 hours, usually the same day.
Want to see the analytics first? Say so and I'll screen-share them on a 15-minute call.

one brand. thirty days. no one else in the room.

€3,500founding rate / 30 days aug '26 open Claim your month